When is a real estate sign also a web page? When the agent is using a QR Code on the sign to market the home! What is a QR Code? A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. They are currently used for a wide [...]

Republished from Oct 2009 in honor of Breast Cancer Awareness Month: As I did my normal perusal of Facebook today I noticed something very odd. Many of my friends had a color as their status update. Just a color…nothing else. My page was rife with: green, white: plain white, beige, black, leopard and even a [...]

So I was right. I love starting a blog with that, but it is true. I now have solid confirmation, metrics even, that I was dead on center CORRECT. Several years ago I started to use social media to be, well…social. A little bit later I realized that this stuff could work for business, too. [...]

Social Media Revolution I referred to this in the previous post. What ARE people saying about you? Check it out; Google yourself. Is it good? Great- use that as a platform. Is it bad? Get going and fix it. Nothing at all? You have work to do.

orig. published in HeyAmaretto Yesterday on our radio show there was a lot of discussion (some on air and quite a bit in the chatroom which unfortunately isn’t transcribed) about transparency. Transparency? I had originally heard this term used to describe a real estate transaction, but lately it has been used more broadly to describe a person’s [...]

Does an online presence work? Here’s one example of a success story- and there are many others. Do you have fond feelings for your cable company? Most people don’t- and Comcast wanted to change that. They developed a twitter presence, choosing ComcastCares for the twitter name instead of just Comcast. This was actually a very [...]

So we know what twitter is. Here is a brief humorous video of how to use it. from Jason Preston of eatsleeppublish.com Your responses have to be under 140 characters. If you don’t understand the acronyms, www.urbandictionary.com is a huge resource for all modern permutations, although keep your blinders on- it tends to be NSFW [...]

http://www.youtube.com/v/ddO9idmax0o&hl=en&fs=1& This is why most people use twitter. It is a way to stay connected in short bursts, and networks can extend all over the world. In the same way that people share bits of their lives, they will also complain about what goes wrong- and, where before the Internet their thoughts would have touched [...]

This is what I think. If you are in business, you need a blog- just like you used to need a static site. A WordPress blog is flexible enough to be used in place of a static website. For example, this was tweeted at the National Association of Realtors®’ Conference and Expo: “Getting ready for [...]

originally published 1/01/2010 “Using WordPress to Build Websites Instead of Blogs May 5th, 2008 | Posted in WordPress 28 Comments » Announcement: Hey, check out …. –> One of the things I like about WordPress is its versatility. WordPress isn’t just blogging software. With the right theme, you can build a website that doesn’t resemble [...]

When I began my social media journey years ago on Myspace, I had no intention of ever using it to find business. As a matter of fact, my Myspace profile NEVER had my actual name on it and no actual picture of me on it for a long time. I used the medium to meet [...]

That is what we are here for. But do it in the right way. Don't post and repost listings in your social media space- you will be unfollowed. But what can you possibly get accomplished by just being social? You can think of ways to let people know about you- and your listings- in a way that you won't send them packing. Here, being social and getting to know one another is a good way to get referrals. People can pick up that you are intelligent, th... [read more]

Lists of good follows for twitter have been floating around lately. There have been many discussions about the validity of these lists, whether a list of followers does anyone any good, and even the motivations behind creating a list. And it is funny how twitter has evolved to be so different from Facebook; I looked [...]

The chatter this week is all about Google’s newest invite only beta release: Wave. Everyone wants an invite…share and share alike Social Media Friends! http://mashable.com/2009/10/01/google-wave-invites-site/#

After you have been on Twitter for awhile you will want to start exploring options for keeping track of who mentions you there. There are many choices, the most basic is the search option on Twitter’s homepage. If you are using a twitter application like TweetDeck on your computer or iPhone then you can keep [...]

Buzz at Inman Connect centered on what would be the next Big Thing. Where is real estate moving? What brokerage models can we expect to see? When you consider that not too long ago we were printing and handing out The Book of MLS listings, and how having that information online has created, on its [...]